Google Adwords and Big Data

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Google Adwords and Big Data: Advertising in the Big Data Age

Google Adwords is the leading online advertising platform globally, and relies heavily on Big Data. Discover how big data improves the effectiveness of ads.

Since its launch in 2000, Google Adwords has become the world’s best online advertising platform . This platform allows companies to advertise on the internet very easily, by managing their own campaigns or by calling on a specialized adwords agency .

The success of Google Adwords is largely related to Big Data . Indeed, it is thanks to this technology that companies can engage in targeted advertising by spreading their messages to the right person at the right time to maximize their return on investment.

Over the years, the use of Big Data by Google Adwords has increased. Since 2014, the platform allows for example to target Internet users according to their age and gender . Previously, it was only possible to rely on geographic targeting.

Google Adwords Enables Advertising Targeting Through Big Data

In addition, Google Adwords recently launched a highly effective remarketing service that allows you to display targeted ads to people who have already visited your websites while browsing other websites.

Another way that Google Adwords uses Big Data is the aggregation of data on searches made by users of the famous search engine Google Search . This data is available to businesses and advertisers to enable them to choose the best keywords for their campaigns .

If you want to create targeted campaigns yourself, you will have to experiment first to see what works best. You will need to test different targeting options and monitor the results .

Which audiences are most relevant to your campaigns? What are the most relevant keywords for your business? These are the questions you need to ask yourself . If you do not want to do this analysis work, it is better to use an agency.

In the age of Big Data, the collective intelligence of human beings can generate a lot of data to solve some of the major problems of humanity. Likewise, it allows certain data to be analyzed more efficiently than computer algorithms. Discover the close relationship between collective intelligence and Big Data.

 

Collective Intelligence: Definition

 

The notion of collective intelligence refers to a group intelligence, or a shared intelligence emerging from collaboration, collective efforts or competition between several individuals . It allows decisions to be made by consensus. Voting systems, social networks, and other methods of quantifying mass activity can be considered as collective intelligences .

This type of intelligence can be seen as an emerging property of the synergy between the knowledge offered by data, software, computer hardware, and experts in specific areas, to make better decisions in a timely manner. More simply, collective intelligence results from the association between humans and new ways of

 

If you follow these three cloud areas, you will get better results from the cloud efforts

I’m the one who needs time in the New Year to identify personal goals for the coming year, some of which I really achieve. IT businesses should do the same for cloud computing.

 

Here are three suggestions for cloud IT solutions for 2020.

2020 Cloud Resolution # 1:

See your approach and security technology cloud

When I found the problem with the company’s cloud deployment in my consulting job, it was often around the security issue. Customers often leave aspects of their cloud deployment unprotected or unprotected, and things that need to be encrypted are not, while things that are not encrypted are.

Although I do not suggest that you will secure your cloud and replace it with something cool and fresh but I suggest you take the time to go through the security solution architecture and ask yourself how can can not improve. Moreover, consider all the security technologies in place, what needs to be updated? What should be replaced?

Cloud Resolution in 2020No. 2:

View your cloud training plan

There are two types of cloud training:

• Training providers focus on a specific vendor such as Amazon Web Services, Microsoft or Google.

• General training provides an overview of how to make cloud computing work in the enterprise, and all that matters.

You should combine both, as well as some paths for your employees to be identified to acquire the skills of a cloud architect, cloud developer, cloud operating expert and cloud experts, just to name a few roles. Training courses should be provided through providers and other providers to help your employees acquire the skills they need to perform their duties (of course, they must be clearly defined). .

You should combine both, as well as some paths for your employees to be identified to acquire the skills of a cloud architect, cloud developer, cloud operating expert and cloud experts, just to name a few roles. Training courses should be provided through providers and other providers to help your employees acquire the skills they need to perform their duties (of course, they must be clearly defined). .

 

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